Posted on October 12, 2021 at 10:11 PM
Tags: Business Growth, Email Marketing, Marketing
The best part about every new year (besides the resolutions and the midnight countdown) is that we get to see things refreshed. We get to see old graphic design trends left behind in the dust and new ones rise and we get to see fresh marketing trends pop up with every year that starts. Especially with recently having gone through a worldwide pandemic it’s been remarkable at the changes that all areas of our world have experienced. As we draw closer to the end of the year, we’re starting to look forward to what the New Year may hold for the world.
Whether you’re a small business, a marketer or the owner of a large corporation everyone gets interested in the new marketing trends that we see every year. We have to prepare to adapt to what’s about to come and what marketing strategies we’ll use to embrace the changes and the year ahead.
If you’re prepping for the new year and how it will affect your business then this is the article for you. We’ll take a look at the marketing predictions for 2022 and what you can do to start adapting your brand to it in advance.
Google Announces The Death Of The Cookie
An announcement that blindsided businesses and took them by surprise was Google announcing that they would end their support for the third-party cookies. They said that the Chrome browser would no longer support the third party in 2022. This was huge since Google is regarded as one of the most used web browsers and it accounts for a lot of market shares.
Why does this matter for marketing trends?
Chatbots Rise In Popularity
Digital assistants have always been popular, but recently we’ve seen them becoming more popular than ever before. Although digital assistants like Google Voice Assistant and Amazon Alexa are popular, we’ve also seen chatbots used to automate customer service. They’re using chatbots to answer questions on social media and their website with better efficiency. We expect more businesses, regardless of size, to have chatbots incorporated into their company.
Social Media To Become More Popular
This one may seem obvious because it’s clear how popular social media already is, but we expect it to be even more so in the years to come. People have started to rely on social media in a way that has grown rapidly over the years. People are now using social media more than they ever have before and it’s incorporated into everyone’s daily lives. We expect to see businesses start using social media for their marketing in ways that they haven’t before and to make their strategies more powerful than before.
More Events Will Be Hybrid
Due to the pandemic, there were forced closures and mandates put in place for social distancing and this meant that most events had to be moved online. In-person events were canceled and instead, these events took place online. As we head into 2022 we expect online events to become more normal and how they’ll now engage with customers and their audience.
Businesses Will Use Marketing Automation
With the advancements in technology, nearly everything is automated these days and marketing is no exception. Automated marketing makes it possible for marketers to save time by automating repetitive tasks that may take up important hours of their day. This makes it so that they’ll have more free time, something that we anticipate marketers seeking in the future.