Posted on June 11, 2019 at 10:08 PM
People often say that you can use social media to network professionally. This isn't about liking a post you find interesting or posting a few heart emojis below a quote you’ve found inspirational. It's more about using social media strategically to build the relationships that will form an effective network, and how that will help you build that network online and in-person.
Here are a few tips on how you can get started:
Use social media to research others: LinkedIn has groups, almost all social networks now have hashtags, and most well-known brands & people have their own accounts across all major social networks. Start by joining groups related to your industry and occupation on LinkedIn and follow relevant hashtags and brands on the social media you use most. Then, when you see a relevant post, leave a comment that helps advance the conversation.
Post videos that introduce yourself & deliver value: If you want to connect with people, you need to make an emotional connection with them. This means posting content that delivers value. For example, if you are looking to attract investors to your startup, you could pitch yourself and your business in a short video. Or, if you're a marketing expert and you want to connect with potential clients, give others a lesson on how to market themselves online. Coupled with the right hashtags, you will get the visibility needed to introduce yourself and deliver meaningful value.
Stay in touch: We all know that one of the hardest parts of networking is remembering to stay in touch. One way to make this easier is to set yourself reminders or book yourself appointments to follow up with your new online contacts. And, when the timing is right, see if you can advance your newfound online relationships by sending direct messages to have a phone chat or meet in person at an upcoming Network After Work event.
And now, for the really great news! If you want to make the above much, much easier for yourself, we have a solution: Contap Social. Contap Social is a networking app whose goal is to make it easy to find, friend and follow-up. With Contap, you can research people based on their interests and intentions, and then connect with them via their social networks with a few quick taps. Plus, if you want to introduce yourself with a short elevator pitch, you can create one that will live on your profile. You can also set yourself a pre-written reminder or calendar invite to help remind yourself to stay in touch with those in your network.