Posted on March 29, 2022 at 3:43 PM
Tags: Business Growth, Growth Strategy, Networking
In a world where digital media is rising in popularity, once-standard print advertising methods may not be seen as frequently. If you’re considering ordering business cards for your business, you may have wondered: are business cards still relevant? In a world where technology seems to be a primary method of research and communication, many businesses wonder if it is still worth the cost to have business cards printed.
Below, we’ll dive deeper into this debate to help you consider what form of business cards are best for your business.
New Options: Digital Business Cards
Some business professionals argue that paper business cards are simply out of date and no longer necessary. As people have now opted for virtual gatherings via zoom and other platforms, there are fewer in-person interactions where you would physically hand out your business card to someone.
As such, many people now opt to use digital business cards. Digital business cards can be exchanged through various platforms. These can be shared via email, text, or a scannable QR code. Not only is this easier for some people, but it can also help businesses save money on the costs associated with printing business cards.
Proponents of digital business cards argue that paper business cards are a waste of money, as research shows 63% of cards are thrown away. Some other benefits of digital business cards include:
Though these digital business cards may be more popular amongst the younger generation, many older or old-school business professionals argue these digital business cards have limitations. First, they lack the physical contact of handing someone your business card. Many professionals argue that this physical paper card adds a level of professionalism to help gather clients.
Using Paper Business Cards
Many old-school business professionals continue to use business cards. In certain industries and for certain people, business cards are still truly relevant. There are some advantages to using business cards, which include:
Using Business Cards Effectively
If you still opt to use paper business cards, there are many more recent trends to help set yourself apart from the competition. To make your business card more effective, say goodbye to traditional and boring business cards that have been used for years. Instead, try some of these new 2022 business card trends.
The Choice is Yours
Whether you choose to use traditional print business cards or opt for more modern digital business cards, both options are relevant choices. The choice is ultimately up to the individual, depending on which they feel more comfortable with and their specific industry. Both types of business cards are still relevant in 2022.